In regards to
We are a company specializing in the extraction of plant pigments, offering an innovative range of nutritious makeup as well as a skin care line.
True to our commitment to sustainability, we recover and enhance fruits and vegetables to extract pigments, in order to create our range of makeup rich in benefits for the skin. In this way, we avoid food waste, while promoting the circular economy.
Assignment
Design nutritious, vegan and organic cosmetic products, using extracts of revalued fruit and vegetable pigments.
Values
- Innovation
We combine our expertise in the extraction of plant pigments with our know-how in the creation of cosmetic products in order to offer exclusive and highly beneficial formulas for the skin.
- Sustainability
Particularly attentive to the entire production and marketing chain of our products, we wish to reduce our environmental footprint as much as possible.
- Inclusion
We offer a range of accessible cosmetics, for all skin types and all complexions, from the palest to the darkest.
- Authenticity
We believe that true beauty lies in the uniqueness of each person and advocate the expression of natural, non-standardized beauty.
Charter of commitments
We are committed to:
Continue the development of original formulas based on biocompatible ingredients to nourish and protect the skin.
Recover and recycle fruits and vegetables to combat food waste.
Select ingredients with low environmental impact.
Use reusable, refillable, compostable or recyclable containers for the vast majority of our products.
About the Founder
Of Mexican origin, Anaju Enciso has been interested in sustainability issues - zero waste, circular economy, environment - for several years. After unsuccessful searches for natural cosmetic options in line with her values, she trained in cosmetology and specialization in plant pigment extraction. In 2023, she created her cosmetic brand Yanél, a Mexican word from Tének meaning "abundance" and representing the richness of the Earth.