In regards to
We are a company specializing in the extraction of plant pigments, offering an innovative range of nourishing makeup as well as a skincare line.
True to our commitment to sustainability, we rescue and upcycle fruits and vegetables to extract their pigments, creating our range of skin-loving makeup. In doing so, we reduce food waste while promoting a circular economy.
Mission
To create nourishing, vegan, and organic cosmetic products using upcycled fruit and vegetable pigment extracts.
Values
- Innovation
We combine our expertise in plant pigment extraction with our know-how in creating cosmetic products to offer exclusive formulas that are highly beneficial for the skin.
- Sustainability
Paying particular attention to the entire production and marketing chain of our products, we aim to minimize our environmental footprint.
- Inclusion
We offer a range of accessible cosmetics for all skin types and all skin tones.
- Authenticity
We believe that true beauty lies in the uniqueness of each person and advocate for the expression of natural, non-standardized beauty.
Our Commitments
We are committed to:
Continuing to develop original formulas based on biocompatible ingredients to nourish and protect the skin.
Rescuing and upcycling fruits and vegetables to combat food waste.
Selecting ingredients with a low environmental impact.
Using reusable, refillable, compostable, or recyclable packaging for the vast majority of our products.
The Story Behind Yanél
Anaju Enciso has been interested in sustainability issues for several years: zero waste, the circular economy, and, in particular, the fight against food waste.
But her journey into cosmetics also began with a very personal experience.
Facing particularly sensitive and reactive skin, she looked for natural cosmetic products that were both gentle on the skin and consistent with her values. She then decided to go further and understand what was really behind cosmetic products.
She trained in cosmetic formulation development, then specialized in plant pigment extraction. This expertise opened up a new perspective for her: to look at plant resources differently and give a second life to fruits and vegetables rejected by the food industry simply because they did not meet the market's aesthetic standards.
In 2023, Anaju created Yanél, a nourishing cosmetics brand that seeks to bring beauty and the environment closer together. Formulas designed for sensitive skin, carefully selected ingredients, and an approach inspired by the circular economy are at the heart of her project.
The name Yanél, derived from Tének, an indigenous language of Mexico, means "abundance of the Earth". A name deeply connected to her roots and her vision of the Earth's richness: a richness found in the resources that surround us and in our ability to add value to them in new ways.
Yanél was born from this vision: to take care of your skin while rethinking the way we consume, create, and add value to the resources around us.